From $500 in his pocket to CEO of VIP Outdoor Media
How grit and perseverance turned a pedicab driver into the head of a branded transportation company.
01 / The story
Built one ride at a time.
The business model came from the street. Every shift on a pedicab was market research: where the crowds went, which brands wanted to be seen, and how a moving billboard could reach people a static one never would.
- 2003
Landing with $500
Arrived in the United States with strong entrepreneurial instincts and not much else. Started driving a pedicab in downtown San Diego.
- 2005
VIP Outdoor Media opens
Launched with a single pedicab in one of the most competitive markets in the country, pairing rides with mobile advertising.
- 2009
San Diego's largest pedicab company
Four years in, VIP Pedicabs led the city's market and became the model other operators followed.
- CNN
“Somebody's Gotta Do It”
Featured on Mike Rowe's CNN series, which opened the door to clients like ABC, Fox, HP, HBO, Starz, USA Network and Showtime.
- Today
A national branded fleet
A permanent fixture at Comic-Con San Diego and events across the U.S., with a custom-fabricated fleet, in-house printing and a growing family of mobility companies.
